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SUMMARY
Seasoned writer and accomplished video content creator with over a decade of experience in content design, technical writing, and multimedia storytelling. Proficient in crafting compelling narratives and developing high-quality content across various media platforms. Skilled in managing end-to-end content creation processes, from ideation and scripting to final production and documentation. Expertise includes software documentation, instructional design, and integrating AI technologies to optimize content creation workflows. Adept at collaborating with cross-functional teams to deliver impactful, user-friendly content that meets strategic objectives. Working remotely since 2013, I’m known for meticulous attention to detail, strong communication skills, and a proactive approach to achieving project goals.

EXPERIENCE

PayIt, Remote – Technical Writer, Client Enablement
July 2024–Present
PayIt is a leading GovTech company modernizing how residents interact with digital government services. As part of the Client Enablement team, I create and maintain client-facing documentation and training materials that empower agency partners to adopt and implement PayIt’s platform successfully.

  • Built documentation from the ground up for PayIt’s outdoor product suite, covering hunting and fishing licensing, volunteer and event management, and off-road vehicle and boat registration and titling.
  • Supported the launch of three multi-million-dollar state contracts, with content in development for three additional pending launches.
  • Consolidated, updated, and modernized legacy documentation across PayIt’s broader suite of products, including local government services, tax payments, and DMV solutions.
  • Developed a wide range of content—user guides, onboarding documentation, explainer resources, and video tutorials—tailored for non-technical state and local agency users.
  • Produced and edited short-form video content to walk users through complex processes, improving client onboarding and reducing support requests.
  • Implemented content governance procedures and a content calendar to standardize content creation, ensure consistency, and align cross-functional collaboration.
  • Partnered with product, delivery, marketing, and client success teams to ensure technical accuracy, usability, and alignment across all educational materials.
  • Maintained structured, version-controlled documentation libraries to support self-service access and improve time-to-value for new clients.
  • Helped define and enforce PayIt’s voice, tone, and style guidelines for all client enablement content.

Awesome Motive (OptinMonster), Remote – Video Educator/Content Creator
December 2020 – June 2024

  • Managed all phases of video content creation, including ideation, storyboarding, shooting, editing, and post-production
  • Developed and coordinated the implementation of various creative marketing deliverables, including videos, animations, motion graphics, and other multimedia content
  • Created a comprehensive library of high-quality instructional videos, enhancing customer engagement and product understanding
  • Utilized analytics tools (Google Analytics 4, TubeBuddy) for performance insights, ensuring maximum visibility and reach of video content
  • Achieved a 150% increase in YouTube channel subscribers, growing from 4,000 to nearly 10,000 in 3.5 years through engaging and SEO-optimized video content
  • Updated existing video content regularly to maintain relevance and adherence to brand guidelines
  • Collaborated with senior management during onboarding to refine and improve content quality, eventually gaining their trust to work with minimal oversight
  • Collaborated with other video content creators to cross-promote products, enhancing overall marketing strategy
  • Integrated AI technologies into video production processes to maximize efficiency without compromising quality
  • Shared AI video production insights and experiences with the team during meetings, fostering a culture of continuous learning and improvement

Blackboard, Remote – Content Designer & Video Content Creator
September 2013 – September 2020

  • Led the instructional video content strategy and collaborated with the training team to produce over 300 instructional video titles
  • Curated the instructional video content on Blackboard’s YouTube channel, resulting in a 550% increase in views to over 4.5 million annually
  • Increased viewer engagement by 50% through developing video production standards and promoting a user-friendly brand voice
  • Collaborated with marketing on various promotional campaigns and initiatives
  • Created and implemented the help site content strategy as a member of the content design team
  • Created help content that received millions of views monthly for audiences ranging from students to system administrators
  • Collaborated with product design in an agile environment, focusing on localization and accessibility
  • Developed a stakeholder review process to improve help and instructional content through feedback from product owners, managers, and designers

Edline, a Blackboard Company, Carbondale, IL – Instructional Designer/Multimedia Producer
April 2011 – September 2013

  • Wrote and maintained end-user documentation for a K-12 SaaS content and learning management system
  • Wrote and produced help video tutorials
  • Collaborated with training on instructional content

SchoolCenter, Carbondale, IL – Technical Writer
November 2004 – April 2011

  • Wrote and maintained end-user documentation for a K-12 SaaS content and learning management system
  • Wrote internal-facing SOP manuals
  • Led the migration of help content to an HTML and wiki-based system
  • Authored software functional requirements documents
  • Conducted software QA bug and usability testing

SKILLS

End-to-end Video Production – DSLR & Mirrorless Cameras (Photography & Video)  – Lighting  – Audio Recording & Editing – AI technologies in Video Production – Content Design – Technical Writing – Camtasia – DaVinci Resolve – Adobe Creative Suite – Figma – Canva – YouTube – YouTube Analytics – TubeBuddy – Google Analytics 4 – HTML – Agile Development – Usability Testing – UX & Design – Research – Content Strategy – Instructional Design – Documentation – Learning Management Systems (SMS) – WordPress – SaaS – Asana – Jira – Confluence – Localization – Accessibility

EDUCATION
Southern Illinois University, Carbondale, IL
Bachelor’s Degree in English

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